The Sennits Company had an innovative and successful product that held all types of women's hair without snags, tangles or tearing.

Among concerns were environmental impact, green manufacturing and maximum recyclability, and while providing information for best selection and proper use.

Originally selling through TV shopping networks, at left is the new packaging designed to move it into retail environments.

The original package, selling through TV, consisted of the product, along with a printed instruction sheet, inside of a vinyl bag meant to be used as a carry pouch inside a purse or pocket.

The vinyl was not environmentally friendly or product friendly.

The new package of recycled board and green inks, opened up the product so it could be seen and touched while securing it, sealing with a simple tape dot.

A large facing billboard is complemented by a back graphic area supplying pre-sales information.

The new package from the back as it unfolds. Behind the face panel are more graphics with styling examples. Below, the face of the interior compartment has company and product information.

Fully unfolded the interior has instructions for achieving different styles and a new transparent, non-toxic product carry bag.

Hairzing Package Design

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Hairzing Package Designadmin2016-09-20T17:24:32+00:00

Project Description

The Sennits Company had an innovative and successful product that held all types of women’s hair without snags, tangles or tearing. First selling through TV shopping networks it was time to move it into retail environments. The original package consisted of the product, along with a printed instruction sheet, inside of a vinyl bag meant to be used as a carry pouch inside a purse or pocket.

The vinyl wasn’t environmentally or product friendly. This new package opened up the product so it could be seen and touched while keeping it secure. The package itself became a billboard, providing pre-sales information outside and post-sale instruction and tips inside, eliminating the less impressive monochrome paper insert. Also inside is a new transparent and non-toxic carry bag.