Project Description

The Sennits Company had an innovative and successful product  that held all types of women’s hair without snags, tangles or tearing. First selling through TV shopping networks it was time to move it into retail environments. The original package consisted of the product, along with a printed instruction sheet, inside of a vinyl bag meant to be used as a carry pouch inside a purse or pocket.

The vinyl wasn’t environmentally or product friendly. This new package opened up the product so it could be seen and touched while keeping it secure. The package itself became a billboard, providing pre-sales information outside and post-sale instruction and tips inside, eliminating the less impressive monochrome paper insert. Also inside is a new transparent and non-toxic carry bag.