Project Description

GSK (GlaxoSmithKline)wanted to revise the packaging of their migraine relief drug, Imitrex. Although a prescription only drug, they felt it needed a more consumer friendly appearance. Their agency asked me to contribute some ideas.

Each row represents, from left to right, the plastic kit holding a special injector, the injectible medication package, the nasal spray, and the tablets.The center blue and yellow logo was not to be changed, but adding areas of softer colors in the same family served to lessen the former harsh look while maintaining the strict requirements for pharmaceutical drugs.